Influencer
Merchantwise Taps in To UGC and Influencer Marketing
Key takeaways
First Merchantwise Group has acquired The Social CliQ and The Content CliQ to boost its digital marketing services
Second The Group now...
How To Build Your Own Influencer Community
Key Takeaways
Brands can build their own group of influencers that work together.
These communities help drive organic promotion without heavy ad spend.
Clear...
Later Acquires Mavely to Boost Creator Marketing Data
Key Takeaways:
- Later has acquired Mavely for 250 million dollars.
- The merger adds 120000 creators to the Later network.
- The new platform connects every...
TikTok Steps Up User Data Security with Dedicated US Subsidiary
Key Takeaways:
• TikTok has engaged a 2,000 strong team to manage data security and content under its US subsidiary, TikTok US Data Security Inc.
•...
Diageo Appoints Cynthia Ufele to Boost African Influencer Marketing Strategy
Hey there! Let's have a chat about a significant move in the African beverage industry. Cynthia Ufele, known for driving robust growth for Guinness...
