Casting Campaign for Major Sneaker Brand
Job Details: We are currently casting for a major sneaker brand’s upcoming campaign, focusing on stills photography. The campaign will be led by renowned Director Andrew Jacobs and produced by After Hours Ltd. The shoot will take place in the vibrant city of New York from September 25th to 28th, with one additional fitting day scheduled on either September 24th or 25th (TBD).
Location: New York City
Job Responsibilities: Selected talent will be featured in the campaign, embodying unique personalities with an air of authenticity, confidence, and comfort. They will be required to showcase the brand’s sneakers in a compelling and engaging manner.
Requirements:
- Gender: Women & Men
- Age Range: 40-80 years old
- Shoe Sizes:
- Women: 7 (US) / 10.5 (US)
- Men: 5.5 (US) / 9 (US)
Compensation: Selected talent will receive a comprehensive compensation package of $1,500. This rate is inclusive of fitting, shoot, and buyout fees, including any applicable agency fees.
Usage & Run: The campaign’s imagery will be used for Out-of-Home (OOH) advertising, Point of Purchase (POP) and Point of Sale (POS) materials in New Balance stores. Additionally, the content will be featured on New Balance’s official platforms including their website (newbalance.com), the New Balance App, and in both paid and organic posts on Owned and Operated (O&O) social channels. The imagery will also be utilized in digital advertising (excluding Digital Out-of-Home or DOOH), email marketing, banner ads, and for PR/Press purposes.
This is a unique opportunity to collaborate with a major sneaker brand and be part of an exciting campaign led by a seasoned director.
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