Casting Commercial for a Large Tech Company
Scenario #1 – Real Group of Friends
We are casting an entire group of NYC-based friends (4 individuals) who will be venturing on a food tour in Queens for a Commercial for a Large Tech Company.
Protagonist: A person of any gender in the late 20s or early 30s. Someone extroverted with a kind face and an adventurous spirit. Good-natured. They are not so sophisticated that they’re entirely comfortable in all situations, but at least willing to try.
Friends: A raucous group, mainly in the same age bracket (the late 20s, early 30s). Here we’re keen to cast a diverse gang of actual friends IRL. We’re eager to cast folks with various styles, personalities, looks, gender, and ethnic backgrounds.
Scenario #2 – Young New Yorker
Person of any gender, the early to late 20s, who visits a garden nursery. Approachable, stylish, confident. Plant lovers are a plus!
Fitting: 3/14
Shoot Dates: 3/15-3/17 (1-2 days TBD, 10hrs each)
Shoot Location: NYC
Session Fee (per day): $800 (incl. agency fee, if applicable)
Usage Fee (non-guaranteed, i.e., only if used in final creative): $5,000 (incl. agency fee, if applicable) for the following uses:
Term: 12 months from the first public exhibition. Option to extend for one additional year for an additional $1,500.
Territory: Worldwide
Media: All media (including internet, CTV/OTT, industrial, OOH), excluding broadcast TV. 2 consecutive options of 6 months each for broadcast TV.
Exclusivity: None
Fitting Fee: $100 total for a wardrobe fitting before shoot (only if applicable)
Covid Test Stipend: $100 total for Covid-19 testing before shoot, only if required by the brand
Union Status: Non-union
Project: All executions of a promotional campaign related to the brand, including all revisions, cut-downs, versions, tags, lifts, and edits (including separate versions for foreign markets tangential to the campaign)
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