Nike Jordan – She Rise Campaign Casting Call
CASTING NIKE JORDAN – SHE RISE CAMPAIGN
We are casting an upcoming Nike Jordan ‘She Rise’ campaign, directed by Karim Huu Do and produced by Object & Animal. We are casting the lead role of Mia, a young basketball player with big dreams. This is a nationwide search.
For the role of Mia, we are considering talent with and without acting experience. Most importantly, we are looking for individuals with a unique presence and spark, and high level basketball skills.
Title: Nike Jordan – SHE RISE Campaign
Project: Commercial (Non-Union)
Director: Karim Huu Do
Production Company: Object & Animal
Casting Directors: Geraldine Baron, Salome Oggenfuss
Shoot Dates: Roughly Dec 9 or 10th to Dec 18, inclusive of travel, rehearsal, fitting and shoot.
Location: Toronto, Canada
Usage: All media, excluding print. Worldwide. 1 year. (Use of the Campaign the Media for 1 year from date of first use. Historic posts may remain online, they will not be deleted, but no new activity permitted following expiry of the Term. Corporate Use shall be in perpetuity.)
Exclusivity: Exclusivity for competitor brands across the usage term.
Union: Non-union
Talent Rate: Session Rate: $500/day for each shoot day, rehearsal day and travel day
Usage Rate: $7,500 + 20% agency fee (if applicable). Usage rate is not guaranteed.
PLEASE NOTE: NCAA rules restrict the brand’s ability to financially compensate some college-age or younger talent for participation in this campaign. Furthermore, college-age individuals who play or plan to play sports professionally may not be able to participate. This will be evaluated on a case-by-case basis.
CHARACTER BREAKDOWN
[MIA] Black woman, ages 16-21. Proficient basketball player. Soulful, expressive, powerful and vulnerable. An authentic presence and has a confident, outgoing personality. Athletic. No previous acting experience required. MUST HAVE ATHLETIC EXPERIENCE. Based anywhere in the US. [LEAD]
Mia is an incredibly driven young woman, but one who is prone to doubting herself when she struggles to live up to her own high expectations. Her drive is to be the greatest basketball player, period. Beneath this is an intelligent person with a vivid imagination, a supportive family and a close, but small, group of friends.
Mia’s basketball journey will be told through a series of vignettes infused with timeless poetry and meaning. They will capture the poignant moments of Mia’s early life as she gains strength and confidence in the game and in herself.
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