Social Media Coordinator

About ZionHealth

ZionHealth is a small clay-based body care company founded in 2010. We are on a mission to create nontoxic body care products that purify, heal, and protect the skin with safe, effective ingredients from Earth. We believe in the healing powers of ionic clay minerals and the powerful benefits they hold to transform your skin with everyday essentials.

Position: Social Media Marketing Coordinator (Full-time) (Part-time)

Location: South San Francisco (On-Site)

Job Description

We are seeking a creative and enthusiastic Social Media Marketing Coordinator to join our growing marketing team. This position mainly involves creating and curating content, being in front of the camera, engaging with followers, monitoring analytics, and supporting the broader marketing team in achieving the company’s social media objectives.

Key Responsibilities

• Short-form content creation for all social media platforms including TikTok and Instagram
• Research trends and strategies ideas for incorporation
• Develop engaging and relevant content for social media platforms, including text, images, videos, and graphics.
• Create and execute a content calendar to ensure a consistent and timely posting schedule.
• Curate user-generated content and seek opportunities to showcase customer experiences.
• Stay updated on social media trends, platform updates, industry development, and competitive strategies.
• Engage with followers and respond to comments, messages, and inquiries promptly and professionally.
• Foster meaningful conversations and build relationships with the online community.
• Monitor brand mentions and engage with users about the company or related topics.
• Assist in planning and executing social media ad campaigns under the guidance of senior marketing team members.
• Work closely with the marketing team to align social media efforts with overall marketing objectives.
• Support influencer marketing initiatives and collaborate with influencers to amplify brand reach.
• Monitor ad performance metrics and contribute to optimizing campaigns for better results.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
• Previous experience in social media or digital marketing for a skincare brand is preferred.
• Familiarity with various social media platforms and their features.
• Strong writing skills with an emphasis on creating engaging and compelling content.
• Knowledge of social media analytics tools and the ability to interpret data to inform decision-making.
• Creative mindset and an eye for aesthetics and branding.
• Graphic design skills and familiarity with photo and video editing tools
• Excellent communication and interpersonal skills.
• Highly organized with the ability to manage multiple tasks and deadlines effectively.
• A proactive and self-motivated attitude with a willingness to learn and adapt to new trends.

ZionHealth