Marketing Program Manager

At Bose, we believe in the power of sound. Our passion begins with the technology and experiences we build in partnership with our Automotive customers and it carries through to the consumer in their experiences in the car. If you love making customers smile, then this job might be for you. If so, read on.

We’re looking for a Program Manager to join our Automotive marketing organization. The role will support our global digital and technical product marketing teams in bringing their B2B and B2C communications work to market.

You’re still reading so that means we agree that this is an exciting opportunity. These are requirements of the right candidate; love the job and deliver an experience the consumer will never forget.

Own the coordination, execution, and creative cohesion of our global marketing programs for Automotive. Ensure strategic and creative marketing vision is translated to the right tactical execution plans, coordinating execution of plans in pursuit of our performance targets and marketing objectives. Accountable for ensuring the results across the channels come together in a cohesive manner aligned to the original strategic brief. Ensures creative is showcased and performance is reviewed and advises on future optimization of plans.

RESPONSIBILITIES

• Ensures Marketing Briefs and tactical plans are aligned across all activation and production teams.
• As part of gaining program alignment, coordinate a process by which execution teams share their translation of the brief into tactical objectives/plans to marketing leadership team and customer marketing to align on resourcing and prioritization of investments.
• Planning & Program Management of all execution requirements for a given launch/product or quarterly marketing program, both internal and external (agency) to Bose, in close collaboration with marketing planning and value chain partners.
• Participate alongside Marketing Planner, Activation, Creative, and operations in quarterly updates to the annual marketing plan.
• Raise creative or execution risks to key team members and facilitate a resolution.
• Serve as the owner for overall program status, providing team members with progress updates on budget, timelines, risks, and strategic alignment.
• Provide transparency into creative, facilitating the showcase of work to team members prior to launch.
• Work with project management lead and marketing operations to coordinate across the value chain on the planning and execution of marketing programs ensuring a robust coordinated plan is crafted and seamlessly completed, handling interdependencies.
• Key participant in coordinating the performance review post-launch and pre-planning, ensuring we optimize our investments and drive action from insights.

SKILLS & COMPETENCIES

• 3-5 years of Program Management experience on large-scale marketing programs or at the enterprise level.
• Experience working in Marketing for a large global brand or in an agency doing similar account management work.
• Ability to provide structure and oversight across multiple swim lanes of activities.
• Extremely organized with proactive mindset
• Strong ability to translate and connect strategic vision to tactical deliverables.
• Adept collaborator across stakeholders managing very different functions, objectives, and outcomes.
• Proven ability (and desire) to influence outcomes without authority and with confidence.
• Proven practitioner of continuous improvement, continually striving for improvements in ways of working.
• Familiarity with working with an agency is a requirement.
• Confident Decision Maker
• Experience in strategy deployment of marketing campaigns preferred.
• Experience working with international teams and cultures.

Bose Corporation