Social Media Manager

Social Media and Community Manager 

This role is based in the NYC area and requires this person to come into our Red Hook, Brooklyn office 3x a week. This role reports to the Digital Marketing Manager.

APOTHEKE  is seeking a creative social media marketer to move culture forward and accelerate the impact of social media on Apotheke’s socal media channels . We are looking for an eager, creative, and quick thinker to work on our team. You’ll be responsible for creating original and engaging content, building relationships with our community. . You will be the point person responsible for all organic social media channels  and charged with significantly scaling the channels. You will also partner with our digital marketing manager to deliver entertaining and engaging ads that contribute to greater business goals. 

What You’ll Do:

• Oversee monthly content streams, community management and growth and engagement goals.

• Help bring our product launches to life by collaborating with our creative teams on social-first ideas and concepts.

• Plan and develop social media campaigns across organic channels and ad platforms (LinkedIn, Twitter, Instagram, Facebook, Pinterest, and  TikTok)

• Define and implement processes and infrastructure to enable proactive and reactive engagement

• Establish and maintain a social media content calendar

• Coordinate with the internal marketing team and external creative resources to develop compelling social media content

• Write related campaign ad copy, including post copy, headlines, and calls to action

•Lead creative and collaborate with content creators to create engaging + growth driven ads

• A deep knowledge and understanding of all social media platforms and how to leverage them 

• Committed to developing creative that is distinct, thought-provoking, clear, and inspiring.

• B2B and D2C content and conversion experience

• Experience with LinkedIn, YouTube, Instagram, Facebook, Twitter, and TikTok

What You’ll Bring:

• 2+  years experience of managing social marketing content and strategy

• Experience content management, publishing, and community management tools

• Expertise in growing social follower counts

• Experience managing and prioritizing multiple projects simultaneously

• Strong analytical skills for measuring/tracking success

• A strong storyteller.

• Experience with Content creation and managing Octoly Campaigns

• Able to organize and prioritize workload to meet deadlines

• Passion for e-commerce, and rapid growth a must

• Desire to own the full social media function

• Natural collaborator

Apotheke Co.