Must be willing to relocate or travel regularly to Austin, Texas. The role is mostly remote but will require in-person filming sessions on a regular basis in Austin, Texas.
The company’s Paid Media Creative Director will assist in leading the company from a strategic perspective regarding advertising, marketing, design, and art direction. This person will manage the creative process from concept to completion, translating marketing objectives into clear creative strategies and marketing campaigns. The Paid Media Creative Director will help strategize and plan advertising objectives, set team vision, and provide team guidance. This person will be the right hand to the CEO in making his vision for the company come to life as well as overseeing the execution of the process in a collaborative manner.
The ideal candidate will be an experienced, knowledgeable leader who understands the ins and outs of direct response marketing and click advertising. Other priorities include executive production of large amounts of video content, analysis, and campaign execution across several platforms, and how to position the company creatively on these platforms. This person should be proactive, innovative, and passionate about the company’s product offerings.
ABOUT US:
Publishing.com is an online education company, founded by Rasmus and Christian Mikkelsen, that helps everyday people build their own online book and audiobook publishing business. We are a team of 79 with over 25,000 paying customers and over $50M+ in revenue year-to-date. Our book, The Freedom Shortcut is also a Wall Street Journal Bestseller and is a great introduction to how anyone can find financial freedom through publishing.
WHY US? At Publishing.com, we are committed to living out our mission and core values every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. But, don’t take our word for it – Employee Testimonials
- A competitive compensation plan with opportunity for advancement.
- 100% paid medical and life Insurance for employees. Plus, an option to add dental and vision insurance coverage. Employees also have the option to elect insurance coverage for their immediate family members.
- Work-life balance by working 100% remotely from anywhere.
- Generous and flexible paid time off.
- Paid holidays and sick days.
OUR MISSION: Over 25,000 people around the world are creating financial freedom for themselves through our online programs. We teach everyday people how to leverage the fast-growing audiobook industry using Audible so they can fund their vacations, pay off their debts or even spend more time with their family. Our mission is to help as many people as possible achieve that extra level of happiness that they never thought possible. By making our training as great as it can be, filling our team with expert coaches and motivators, and constantly innovating solutions within the publishing sector, we move one step closer each day.
OUR CORE VALUES:
- Student Obsessed Student success is our success. Treat their business like it’s your own.
- Work Hard, Stay Humble Do the best work you can and welcome feedback to be better. Take accountability and own your wins and losses.
- Great Freakin’ Attitude Your enthusiasm for your work inspires others. You are the ultimate team player.
Core Responsibilities:
Defines the creative vision
- Define the creative vision for the Publishing.com brands; which includes digital advertising campaigns across multiple channels and mediums, marketing messages, articulating and managing brand consistency and guidelines.
Establishes budgets & timelines
- The Paid Media Creative Director will establish budgets and timelines for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met. They will also ensure that the execution of all creative work stays within budget.
Leads the creative team
- The Paid Media Creative Director mentors, motivates, and supervises other creative team members within the marketing team which includes, full-time, contract, and agency team members. Key responsibilities include: nurturing creatives’ ideas, executing strategic projects by organizing the team to deliver on key initiatives, and monitoring team performance.
Key Activities:
- Sets business objectives, lead acquisition and advance brand awareness by identifying and studying market trends to determine the course of action and creative campaign ideas
- Strategize the content needed based on audience, marketing needs, and brand, directing the talent as necessary regarding all video needs
- Lead the creative/marketing team to develop digital marketing campaigns across multiple platforms, and oversee/ensure their successful deployment
- Offer expert advice to develop innovative advertising, public relations, and social media via digital advertising across multiple digital platforms
- Develop and maintain training materials/SOPs to support team growth, collaboration, and consistency
- Liaise with the creative team, internal stakeholders, external agencies, and vendors as necessary to execute on the vision
- Communicate a common goal and creative strategy to company stakeholders so they are aware of marketing/brand/creative objectives and how their departments are affected
- Oversee social media presence and direct programs to improve social media reputation and recognition
Desired Results:
- Build killer ads and scale the acquisition process across multiple platforms
- Marketing and Creative campaigns to drive business decisions based on campaign performance.
- Produce high-quality video courses and commercials that yield high engagement and consumption
- Manage the team efficiently to execute ideas from start to finish to fulfill the vision
- Oversee departmental projects, build-outs and properly track and monitor within the current applications such as Clickup and Hubspot.
Requirements:
- Must be creative and talented in storytelling through video
- Experience working with common digital advertising platforms such as YouTube, Google Ads/Display Network, Facebook, Instagram, TikTok, etc.
- Ability to align marketing strategy with the vision of the CEO and company values
- Knowledge of analytics tools to understand ROI of campaigns
- Excellent numerical skills, including utilization of metrics and processing figures with spreadsheets
- Experience working in a startup environment and building a team/department
- General “good taste,” including an innate sense of aesthetics, a love for great copy, and a creative, witty style of communication via video
- Ability to present concepts in new ways and from new perspectives
- Ability to coordinate and communicate across all departments as needed
- Self-directed and able to work closely with a high-performance CEO
- Ability to work with a sense of urgency to drive the creative efforts forward
Publishing.com
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