The Digital Marketing Manager will lead the digital marketing process and is responsible for upholding all current and potential future equities of the Coen Markets, Coen Tire and NES brands, including voice, value proposition, promise and standards, across all digital and social media platforms. This individual will own all digital facing executions and will create and execute thoroughly researched integrated digital marketing plans to achieve the organization’s core objectives of building brand awareness, driving consumer traffic, fuel/food/inside sales for Coen Markets, tire sales for Coen Tire, and product and services sales for NES. These efforts including growing the sign ups, user-based and digital marketing to Club Coen, Coen’s loyalty program. The Digital Marketing Manager will achieve this through meaningful, impactful customer engagement, and will establish digital business success through the development, implementation, and ongoing management of a continually evolving strategy.
Mission & Guiding Principles:
It is Coen Markets’ mission to impress and satisfy guests with every visit, and make their lives simpler through following the seven core principles that guide us in every decision we make:
- Do the right thing, right now, every time
- Embrace change
- Communicate with transparency
- Respect and value guests and team members
- Treat our vendors as partners
- Have a passion for winning
- Committed to making a positive impact on our community
Responsibilities & Essential Functions:
Develop, implement and manage integrated marketing plans and tactics across a wide range of channels, including landing pages, content marketing, affiliate relationships, social, PR, print, email and digital. This includes both driving current/ongoing campaigns, as well as envisioning new campaigns consistent with our target audience’s needs, our organization’s key differentiators, and value propositions.
- Build and manage performance reports through Google Analytics, internal email and database software, as well as digital advertising platforms.
- Lead website and campaign optimization: SEO, Google Analytics, A/B testing, content optimization, cross/upselling, lead scoring and tagging.
- Create and implement tagging/campaign tracking across all digital channels to track and report out on what is working/not working.
- Lead digital reporting in marketing and cross-function team meetings
- Manage the maintenance and utilization of Club Coen loyalty data to create effective and successful marketing campaigns and club member connectivity and brand loyalty.
Effectively execute digital marketing campaigns through team collaboration, data analytics, competitive research and pushing the envelope to regularly test new and emerging channels.
- Collaborate with a wide variety of stakeholders to onboard new marketing technologies and platforms to achieve internal business unit goals and objectives.
- Collaborate with CMO and other marketing team members to strategize/build/integrate digital customer journey from strategic marketing plans across multiple digital platforms: digital ads, website, social media, etc.
- Work across multiple departments to manage digital strategy: place and manage ads, update and implement different versions, report what’s happening and why (patterns from behavioral data); identify and recommend next steps.
- Identify new technologies that can be used to make digital marketing more cost effective and efficient.
- Be agile: Respond quickly to opportunities and threats as campaigns progress.
- Operate marketing software, platforms and digital scheduling tools such as Feathr, Hootsuite, Facebook Ad Manager, LinkedIn Business Manager, Google AdWords. Provide guidance on new digital tools.
- Map business requirements to technology capabilities to help build and refine both tech stack and processes that span across numerous campaigns and association goals.
- Innovate: Stay up to date on what is happening in the digital marketing and technology space and be willing and ready to test and learn.
Analyze new and existing business opportunities through a disciplined approach to ensure sustainability and profitability of strategic and tactical digital marketing initiatives.
- Measure spend, ROI and KPIs across campaigns to show direct success or shortcoming, and to assist in preparing budgets.
- Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required.
- Forecast potential ROI and KPI metrics, including consumer traffic data gains and financial growth to Coen, to ensure continued success.
- Other responsibilities as required by business need
Functional Capabilities:
- Brand Advocate
- Customer Journey Mapping
- Digital Marketing Strategy, Planning, Execution and Analysis
- Content Marketing
- Web Analytics, Insights and Reporting
- Program Management/Agency Mgmt
- Search Engine Optimization (SEO)
- HTML
- Digital Advertising and Pay-Per-Click (PPC) Marketing
- Loyalty Marketing and Data Analytics
- Marketing Automation; SMS, Email & other Digital Marketing
- All other duties as assigned
Education, Experience and Skill Requirements:
- Bachelor’s degree in business or related field required. Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred.
- Minimum 5+ years of professional experience in marketing with roles of increasing responsibility
- 3+ years professional experience in consumer-focused digital marketing with strong social media expertise
- Experience with multi-site retailing and foodservice a strong positive.
- Demonstrated successful experience of building or materially advancing a digital marketing program.
- Computer proficiency with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
- Experience with various graphics design packages, digital photography, website and other management tools, among others needed to create, execute and manage a best-in-class digital marketing program, including Adobe Dreamweaver and Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar.
- Strong analytical skills and capabilities, including experience using array of marketing technologies and platforms such as Google analytics, email/marketing automation, SMS marketing, Geo-targeting, CRM/databases, Google AdWords, Facebook and LinkedIn Advertising, social media management platforms
- Experience with and ability to execute various types of design, execution and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed.
- Strong understanding of the principles of marketing, communications and analytics.
- Sound project management and organization skills, strong attention to detail, ability to complete projects timely and accurately. Ability to multitask, operate under pressure, and prioritize.
- Highly effective communication (verbal and written); strong interpersonal skills; strong team building and ability to work in a team environment; strong comfort and impact presenting to internal teams.
- Team player. Ensures team goals are met or exceeded; strong capabilities in partnering with internal stakeholders to achieve desired outcomes.
- Ability to formulate recommendations based on a broad set of inputs and facts.
- Ability to work effectively in ambiguous situations with the ability to be decisive while working cooperatively with others.
- Possess a keen interest in professional development, learning and growth
- Must be at least 21 years old.
- Must be able to pass pre-employment testing, including background check, drug screen, and Motor Vehicle (MVR) check.
Licensure/Certification:
- Valid State Driver’s License, proof of insurance, and reliable transportation is required
PM20
PI192014892
Coen Markets
Related jobs:
Casting Background Talent for Formal Party Scene in Trailer
Job Description
A high-energy trailer shoot for a popular online personality is seeking 30 background extras to bring vibrant energy to a formal-themed event scene. This production will feature glitz, glamour, and a fun party atmosphere, designed to capture the vibe of a stylish celebration. If you’re confident on camera and love the idea of a red-carpet-inspired shoot, this is your chance to shine in an upbeat and social environment.
Job Responsibilities
-
Portray a guest at a formal event with natural energy and engagement
-
Dress in formalwear to match the elegant, upscale party theme
-
React authentically and interact with other background performers
-
Follow direction from the director to maintain visual continuity
-
Contribute to a high-energy, dynamic set vibe throughout filming
Requirements
-
Male and female talent, ages 21–40
-
All ethnicities encouraged to apply
-
Must be comfortable in formal attire and group settings
-
Must be available on the scheduled shoot day
Compensation
-
Paid background opportunity (rate provided upon booking)
-
Great exposure in a polished, high-visibility digital trailer
-
Work alongside a top-tier digital creator and creative production team
Casting Background Talent for Punk-Themed Music Video
Job Description
A high-energy music video is seeking expressive background performers to bring a raw, chaotic atmosphere to a choreographed outdoor scene. This project captures a gritty, underground “anarchy gathering” vibe under an overpass and needs talent who can move with intensity, style, and authenticity. If you’re ready to jump, mosh, and let loose with a rebellious edge, this shoot is for you.
Job Responsibilities
-
Perform as background talent in a stylized punk/gothic video scene
-
Engage in choreographed crowd movement and high-energy reactions
-
Portray a DIY, expressive character while maintaining scene direction
-
Maintain professionalism and stamina for a night shoot outdoors
-
Collaborate with other performers in a physically active environment
Requirements
-
All genders, ages 20–38
-
Must be based near the Nashville/Burns, TN area
-
Must wear all black with no visible logos
-
No brightly colored or standout hair styles
-
Comfortable with physical movement and chaotic performance energy
-
Must not be scheduled to work emergency/911 shifts on the shoot date
Compensation
-
$100 flat for an 8-hour night shoot
-
Same-day payment
-
Great exposure opportunity with a dynamic creative team
Casting Heavily Tattooed Female Actress for Mom Role in Feature Film
Job Description
A feature film is seeking a heavily tattooed Caucasian female actress, aged 30 to 50, to portray a mother in a pivotal, paid role. This unique character requires depth, relatability, and on-screen presence. If you bring a distinct look and strong emotional range, this is a standout opportunity to shine in a scripted feature film.
Job Responsibilities
-
Play a mother figure with authenticity and emotional nuance
-
Participate in rehearsals and take direction from the film’s creative team
-
Deliver dialogue and actions in line with the script and character development
-
Work closely with fellow cast members for natural chemistry on screen
-
Represent the film’s vision and story through expressive performance
Requirements
-
Caucasian female actress aged 30–50 with visible, prominent tattoos
-
Submit recent headshots and full-body photos
-
Include resume detailing prior acting experience
-
Reel submissions encouraged (if available)
-
Provide full contact information: name, phone number, and email address
Compensation
-
Paid acting opportunity; rate will be disclosed upon selection
-
Gain professional exposure and experience in a feature-length production
White Male Supporting Role – “Ben” in Independent Feature Film
A powerful supporting role is now casting for a White male actor to portray Ben in a heartfelt feature film centered on adoption, family bonds, and emotional resilience. This character-driven indie production is being shot for international film festivals and digital streaming release.
Job Description
Ben is a loving husband and the adoptive father of Aiden. He serves as a steady, compassionate force amid the emotional complexities of his family’s adoption journey. The role calls for a grounded, emotionally intelligent performance that balances sensitivity, strength, and patience.
Job Responsibilities
-
Portray Ben Conley, a man committed to his family, supporting both his wife and son during difficult conversations
-
Engage in scenes that require calm, empathetic dialogue and nuanced emotional reactions
-
Build authentic on-screen chemistry with the actors portraying Sasha and Aiden
-
Be available for 6–7 shoot days during the filming window
Requirements
-
Male actor, 40s
-
White ethnicity
-
Strong dramatic acting skills with a focus on emotional subtlety
-
Comfortable performing in scenes dealing with adoption, family tension, and personal growth
Compensation
-
$200/day
-
Shot on Red Komodo and Canon C500 for festival circuit and streaming release
-
Valuable exposure through domestic and international distribution
Casting Call – Mom Content Creators for Fitness Brand (UGC Commercial)
Job Description
A leading fitness brand is looking for US and Canada-based moms to create energetic and authentic user-generated content (UGC) for a remote commercial campaign. This project seeks confident, active moms who can showcase lifestyle-focused fitness content from home while balancing real-life energy with on-camera charm. Ideal candidates will highlight the modern mom experience, self-shoot content, and represent a variety of body types in stylish activewear.
Job Responsibilities
-
Self-film UGC videos from home following a provided script or shot list
-
Represent the brand’s activewear in an authentic, engaging manner
-
Convey positive energy and connect with audiences through honest storytelling
-
Showcase the balance of mom life, fitness, and everyday living
-
Follow direction and deliver footage that meets brand expectations
Requirements
-
Female, ages 28–40
-
Must be a mom based in the US or Canada
-
All body types welcome: average, athletic, slim, curvy/fit
-
Prior experience creating content for clothing or activewear brands
-
Confident, fun, and comfortable speaking on camera
-
Must be able to self-shoot using a smartphone or iPhone
-
Have a happy, positive, and authentic presence
-
Must have interest or experience in UGC content creation
Compensation
-
Paid opportunity (rates provided upon selection)
-
Remote shoot – work from home on your own schedule
-
Credit and exposure in branded fitness campaigns
Brand Ambassadors for Promotional Event
An energetic promotional team is seeking outgoing and reliable brand ambassadors to represent major brands during a high-impact event in the Baltimore/DMV area. This is a great opportunity for friendly professionals who thrive in public-facing roles and enjoy creating memorable experiences for attendees.
Job Responsibilities
-
Represent the brand with enthusiasm and professionalism during live events
-
Interact with the public to promote products or services in a positive, engaging way
-
Maintain a well-groomed, upbeat appearance and communicate clearly
-
Arrive on time, follow event protocols, and assist with setup and breakdown as needed
Requirements
-
Open to male and female candidates, must be 21 or older
-
Must have an outgoing, happy personality with a passion for public engagement
-
Previous experience in brand ambassadorship or promotional work preferred
-
Must have reliable transportation to and from event venues
-
Must live within 45 minutes of Baltimore, MD
-
Must be fully available for the scheduled event day
-
Must be punctual, responsible, and dependable
Compensation
-
Paid opportunity (rate provided upon application)
Fashion Model Casting Call
Job Description
A top fashion management team is on the lookout for aspiring fashion models eager to break into the modeling industry. No experience is necessary—this is your chance to be discovered and kickstart your modeling career. Talent scouts are currently reviewing submissions, so don’t miss the opportunity to make your mark in high fashion.
Job Responsibilities
• Submit two clear snapshots (face and full body) with no makeup
• Display natural features and professional presence
• Provide accurate contact details and location
• Stay available for follow-up casting calls or scouting interviews
Requirements
• All genders welcome
• Must be comfortable being photographed with no makeup
• No prior modeling experience required
Compensation
• Compensation details will be shared upon further consideration or selection
• Great opportunity for professional exposure and potential agency representation
Bar Patrons with Cars for Limited Series
Job Description
A major limited series is casting men and women to portray bar patrons in a scene with principal cast members. This opportunity is for fresh faces only—applicants must not have previously worked on this production. Talent must also own a vehicle that is not red, black, or white, as personal cars will be featured on screen.
Job Responsibilities
-
Appear on camera as a background bar patron alongside cast
-
Bring your own approved vehicle for use in the scene
-
Follow direction from the production team on set
Requirements
-
Must be age 21 or older, all ethnicities welcome
-
Must own a car that is not red, black, or white
-
Submit clear photos of your vehicle
-
Include the year, make, model, and color of your car
-
Must not have worked on this production previously
Compensation
-
$182 flat rate
-
Filming in Southeast Atlanta
-
Local hire only
Casting Teen Actors for Suicide Prevention PSA – Teen Storyline
Job Description
A heartfelt PSA campaign focused on suicide prevention is casting non-union actors for a narrative short centered around a teenage girl’s emotional journey. This project aims to raise awareness and offer hope through powerful performances and storytelling. Filming will take place locally in the Miami area, and actors must be available for shoot dates scheduled between May 28–30.
Job Responsibilities
-
Portray emotionally complex characters in a scripted PSA scene
-
Deliver expressive, raw performances that reflect the intensity of real-life teen experiences
-
Follow direction closely to match the tone and message of the campaign
-
Engage with other cast members in naturalistic, emotionally resonant scenes
Requirements
-
Lead: Teenage Girl
-
Hispanic or can pass as Hispanic
-
Legal age 18 but must appear younger
-
Dark hair, tan complexion, expressive eyes
-
Must show grit, vulnerability, and strong emotional range
-
-
Supporting: Older Sister
-
Hispanic or similar appearance
-
Age 22–25, should appear slightly older but still youthful
-
Can be real siblings or matched for visual believability
-
-
Extras: Teen Friends
-
Three girls and two guys
-
Ages 18–21, all ethnicities
-
Should look like authentic high school or college-aged friends
-
-
Supporting: Counselor
-
Female, age 35–45
-
Hispanic or can pass as Hispanic
-
Empathetic, grounded, and professional presence
-
Compensation
-
Lead: $300 flat
-
Supporting: $200 flat
-
Extras: $150 flat
-
VO sessions available separately if needed
-
Payment issued within 7 days of filming
Insurance Agent Role for Illinois Commercial
Job Description
A commercial production is seeking talent to portray primary insurance agents in an action-inspired scene for an upcoming insurance campaign. The role involves light physical activity and is ideal for performers who are in good shape and can take direction easily on set. This is a great opportunity for local talent to be featured in a professional shoot with strong visual presence.
Job Responsibilities
-
Portray a soldier-style insurance agent in a commercial scene
-
Participate in light physical activities such as an obstacle course or rope climbing
-
Work professionally with the cast and crew to capture dynamic footage
Requirements
-
Ages 21–35
-
All genders welcome
-
Must be physically fit and capable of climbing a rope
-
Must be local to Illinois or able to self-report
Compensation
-
$200 for the shoot day
-
Featured role in a commercial with high exposure potential
-
Gain on-camera experience in a dynamic environment
Casting Call: Blonde Female Photo Double for Feature Film
An upcoming feature film is seeking a professional and reliable photo double to match a lead actress. This is a great opportunity for someone with matching physical characteristics and previous stand-in or on-set experience. Filming will take place over two days and offers competitive industry pay for qualified talent.
Job Responsibilities
-
Serve as a photo double for a lead actor on set
-
Match the actor’s build, height, and appearance for specific scenes
-
Follow direction and remain attentive during production setups
-
Be camera-ready and punctual for scheduled shoot days
Requirements
-
Female, Caucasian
-
Height: 5’5”–5’7”
-
Age: 20s to 30s
-
Blonde hair
-
Clothing size: 0/2 dress, XS/S shirt, 26 pants
-
Previous stand-in or photo double experience preferred
-
Must be local to or able to work in Conyers, GA
Compensation
-
Rate: $175 for 12 hours
Talent Needed for Head Shaving Scene in Viral Content Shoot
A unique and bold opportunity is available for anyone willing to shave their head on camera for a popular content creator’s shoot. This paid gig is perfect for individuals looking to gain visibility in the entertainment and digital media space. The project will be filmed in Atlanta and offers a fast-paced, exciting environment working alongside a known content personality.
Job Responsibilities
-
Participate in an on-camera scene involving head shaving
-
Collaborate with a social media team and production crew
-
Follow on-set direction and perform naturally in front of the camera
-
Be available for the scheduled filming day
Requirements
-
Must be comfortable having your head shaved on camera
-
Reliable and available for next-day filming in Atlanta
-
Open to experimental or edgy content creation
-
No prior acting experience required, but confidence is key
Compensation
-
Paid opportunity
-
Chance to be featured by a popular digital creator
-
Exposure to a wide online audience