UGC
TikTok Urged to Share Revenue with South African Creators
Key Takeaways:
South African Communications Minister Solly Malatsi wants TikTok to include African creators in its monetization programs.
TikTok’s Creator Fund currently excludes South...
TikTok Star Alix Earle Sues Gymshark for $1 Million Over Sponsorship Deal
Key Takeaways:
Alix Earle, a popular TikTok influencer, has filed a $1 million lawsuit against Gymshark.
She claims the fitness brand ended their sponsorship...
Africa’s Creator Economy Gets a Major Boost with Communiqué’s Groundbreaking Insights
Key Takeaways:
Communiqué is helping Africa’s creator economy grow by providing essential data and insights.
The company focuses on supporting decision-makers to create infrastructure...
Cetaphil’s Big Marketing Moves: Building Community Through Science
Key Takeaways:
Cetaphil launched a science-focused marketing campaign to connect with customers.
They hosted a cool event in California with influencers, labs, and fun...
Micro-Influencers Are Gen Z’s Choice. Here’s Why Brands Should Care
Key Takeaways:
Gen Z trusts micro-influencers (10k-100k followers) more than celebrities.
These influencers create authentic, personal connections that drive engagement.
Brands like Coca-Cola and...
