Media Director

Our client, a healthcare media platform, is looking for a driven Media Director to join their dynamic team.

The ideal candidate will be responsible for building digital advertising campaigns within the company’s rapidly growing digital media function. On a day-to-day basis, you will oversee a team that implements every aspect of the digital business, from onboarding campaigns, monitoring their progress, reporting results, and handing off to accounting for billing and revenue recognition. You’ll also be responsible for ensuring the successful spin-up of their programmatic stack.

You’ll demonstrate a broad understanding of the programmatic marketing landscape and have previous hands-on experience managing a digital programmatic function, be smart, professional, a first-class communicator, diplomatic, and good at problem-solving.

Responsibilities:

• Lead all campaign implementations: taking the hand-off from sales and serving as senior point person for all operations-related tasks.

• Oversee DSP operations: launching, monitoring, and optimizing campaigns; troubleshooting campaign delivery issues, including brand safety issues, scale, pacing, profitability, and client KPIs.

• Create and mandate best practices and processes for campaign delivery, including kick-off calls, asset collection, QA, and client reporting.

• Ownership of digital revenue recognition, including weekly pulse reports and comprehensive monthly tie-out with accounting.

• Oversee day-to-day project management for all operations staff via task management software, developing a NOC mentality.

• Liaison with programmatic stack vendors and data providers, ensuring the company’s timely and seamless support.

• Implement complex Healthcare Provider programmatic sequence campaigns, including triggered mechanisms and daily, weekly, and monthly physician-level detail reporting requirements.

• Develop reporting APIs from the programmatic stack to create dashboards and increase monthly close-out efficiency.

• Partner with CPO to develop a healthcare “next best action” messaging platform that spans programmatic, CRM, email, and tactile vehicles.

Requirements:

• Bachelor’s degree and 5-10 years of work experience in the programmatic media space

• Background in media strategy and investment with knowledge of advertising channels across Display (desktop, mobile), Digital Video, Social Media, OTT, and OOH

• Extensive programmatic experience within DSPs or exchanges, agency trade desks, or companies with in-house programmatic capabilities; ability to manage a self-serve programmatic function.

• Working knowledge of identity graphs and onboarding (LiveRamp, Throtle), leading consumer data providers (Epsilon, Acxiom, Transunion, Experian), and ad verification and brand safety tools (IAS, DoubleVerify, Moat).

Desired Competencies:

• Front-line client issues management, including project management, campaign performance read-outs, and technology implementation.

• Top-flight project manager with experience managing daily task completion of 4-6 junior employees.

• Demonstrable leadership skills; a strong sense of urgency.

• Proven excellence in multitasking, prioritization, and problem-solving skills

• Strong analytical skills and attention to detail.

• Superior verbal, written, and interpersonal communication skills; highly proficient in Microsoft Excel (pivot tables, macros, etc.)

• Adaptable to evolving responsibilities, not afraid to ask questions and seek solutions.

• Passionate about the intersection of healthcare, digital media, and ad tech

Benefits

• Competitive Salary, Management Bonus, Paid Vacation, Health Insurance, 401K

Searchlight Inc