Opportunity
YuMe, an award-winning designer and manufacturer of licensed toys, has an immediate requirement for an innovative, product-centric Brand Manager to join our Toronto team. The primary focus of this role will be directed towards our Disney, Netflix, Hasbro, Among Us, anime, and other licensed toys and consumer products. This opportunity offers tremendous potential for advancement, ideal for someone seeking career development.
Reporting to the SVP, this role will be responsible for designing, implementing, and evaluating the performance of marketing & communication strategies for toys, consumer products, and bespoke promotional items. You will be closely involved in the creative process, media planning, trade marketing, PR, consumer promotions, line planning, packaging design, and activations. The Brand Manager will be responsible for complex projects with a high dependence on client-facing project management.
The Brand Manager will work independently and in a team environment with the sales and creative staff, both local and international, as well as with outside agencies. Must have a strong passion for toys, consumer products, and entertainment properties.
Key Responsibilities:
Business Planning
- Marketing strategy: assist in developing, executing, and owning marketing plans, communication, activity planning, key drivers, and publicity.
- Understand strategic marketing plans and execute a creative strategy for the marketing launch of new brands and products, including briefing new assets, creative direction/briefs, sample requests, and asset management.
- Brand and item sales forecast – In conjunction with the sales team, ensure marketing plans support business objectives.
- Develop, execute and assist in day-to-day marketing activities, including local insights collection and synthesis of performance or brand/products.
- Perform quarterly brand health checks to ensure forecast is being met, marketing budgets align with actual sales performance, and the brands meet expectations.
- Develop, execute and assist marketing programs across multiple channels, including TVC, PR, Events, Digital, Social, etc., with a limited budget.
- Trade marketing strategy development and execution, including in-store POS and catalog planning.
Brand Management
- Work closely with the EMEA & APAC teams to execute campaigns to ensure full alignment between market needs on deliverables and timings.
- Brand and product launch timing, including product life cycle planning, future product planning, and exclusive opportunities.
- Undertake relevant market research, e.g., focus groups, report findings, and provide recommendations to relevant stakeholders.
- Regularly analyze market data, and report findings to relevant team members.
- In conjunction with the sales team, present marketing decks and new product ranges to retailers.
- Assist in the planning and executing of internal and external promotional events and materials such as Toy Fair, Nuremberg, customer presentations, etc.
- Manage assigned Agency and Brand Relationships
Requirements:
- 5+ years of brand or account management experience with licensed toys or other consumer products are a must.
- Track record of creative development for new and unique products
- Excellent written, verbal, and client-facing presentation skills.
- Demonstrated ability to execute results against strategy and meet critical deadlines.
- Strong knowledge of the retail toy industry and operations, including planogramming, is a plus.
- Understanding of product development, product ranges, and key categories.
- Expertise in advertising fundamentals, including brand development, strategy, and management.
- Experience implementing brand and license guidelines.
- Ability and willingness to travel within North America and overseas when necessary.
Key Words:
Brand Manager, Product Brand Manager, Client Service, Toys, Direct-to-Retail, Consumer Products, Advertising, Marketing, Product Solutions, Promotions, Promotional Marketing, Branded Merchandise
Maxx Marketing
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Job Description
What You’ll Do:
We’re looking for internet culture geeks, meme aficionados, TikTok natives, who love staying on top of the latest cultural phenomenon to inspire and create cool social content. We are looking for a collaborative and skilled Content Creator with proficiency in both video and still photography, a deep understanding of social media trends and pop culture and a keen eye for framing and prop design. The ideal candidate will be adept at shooting high-quality content using both iPhone and DSLR cameras, with a mastery of lighting techniques. Additionally, they should have experience in video editing and photo retouching to ensure that the final product meets our brand standards.
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Got what it takes? We’d love to hear from you.
Additional Information
Digitas is an equal opportunity employer.
“Compensation Range: $102,500 – $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 7/25/2024.
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Job Description
The Executive Producer, Photography is a critical role and advocate from the creative idea to execution. You are a pro-active, future-thinking leader; someone who will build new relationships with our sister agencies and deepen existing connections, develop new business opportunities and initiatives, and strengthen our teams. You are an advocate for good ideas, great execution and a proponent of long-term collaboration. Having excellent communication, planning, and organizational skills, with the ability to juggle tasks easily and calmly. Your experience in the production process extends beyond the general operations of the job and carries into the execution of the work all while ensuring agency and client satisfaction.
Responsibilities:
- Works with the HOS in development and growth for new and existing clients, including capabilities presentations, onboarding, and relationship building.
- Act as primary point of contact with clients, agency partners, and internal teams to plan and deliver photography projects
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- Ensures productions are delivered within budget and on-time
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- Staying up to date on industry trends, talent, and equipment
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- Full-time role, currently hybrid but individual should expect to mostly be in office three days a week. Comradery and in person meetings with agencies is important
- Overtime may be required to deliver on client projects and deadlines
- Travel may be required based on production needs
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- 10+ years in Photo Producer Role, experience in studio and on location
- Strong knowledge of creative and production processes
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- Excellent written and verbal communication, including strong presentation skills
- Strong Negotiation and Budget Management Skills
- Financial Acumen
- Ability to think quickly and juggle multiple projects
- Strong organization skills and ability to manage a great deal of detailed information
- Focused on Team Development and Leadership presence
- Customer-service oriented, attuned to client needs while building and strengthening these relationships
- Critical thinker, using logic and reasoning to identify alternative solutions, conclusions or approaches to opportunities.
- Ability to work under pressure and meet deadlines in a fast-paced creative environment
- Expertise in food, CPG and lifestyle productions
Additional Information
All your information will be kept confidential according to EEO guidelines.
The Company anticipates the application deadline for this job posting will be 10/25/2024.
Job Location
Job Description
The Executive Producer, Photography is a critical role and advocate from the creative idea to execution. You are a pro-active, future-thinking leader; someone who will build new relationships with our sister agencies and deepen existing connections, develop new business opportunities and initiatives, and strengthen our teams. You are an advocate for good ideas, great execution and a proponent of long-term collaboration. Having excellent communication, planning, and organizational skills, with the ability to juggle tasks easily and calmly. Your experience in the production process extends beyond the general operations of the job and carries into the execution of the work all while ensuring agency and client satisfaction.
Responsibilities:
- Works with the HOS in development and growth for new and existing clients, including capabilities presentations, onboarding, and relationship building.
- Act as primary point of contact with clients, agency partners, and internal teams to plan and deliver photography projects
- Works directly with Internal and Client teams, including but not limited to; Creative, Photographers, Crew, and Account Management on the planning and execution of productions
- Negotiates and books production talent as needed
- Works with team members to coordinate all production needs and logistics
- Executes production workflows based on client needs, regardless of media channel, ensuring execution of creative to the brief
- Reviews, bids and manages scope of work throughout the life cycle of a job
- Ensures productions are delivered within budget and on-time
- Responsible for the financial health and reconciliation of jobs
- Create a culture of creativity, innovation, collaboration.
- Flexible and full of ideas on how to make the impossible possible, highly entrepreneurial mindset
- Drive creative and operational excellence across the team, developing the next generation of content production leadership.
- Partner with inventory to ensure product is received as needed for production.
- Staying up to date on industry trends, talent, and equipment
Locations & Commitments:
- Full-time role, currently hybrid but individual should expect to mostly be in office three days a week. Comradery and in person meetings with agencies is important
- Overtime may be required to deliver on client projects and deadlines
- Travel may be required based on production needs
Qualifications
- 10+ years in Photo Producer Role, experience in studio and on location
- Strong knowledge of creative and production processes
- Bachelors’ degree is preferred
- Excellent written and verbal communication, including strong presentation skills
- Strong Negotiation and Budget Management Skills
- Financial Acumen
- Ability to think quickly and juggle multiple projects
- Strong organization skills and ability to manage a great deal of detailed information
- Focused on Team Development and Leadership presence
- Customer-service oriented, attuned to client needs while building and strengthening these relationships
- Critical thinker, using logic and reasoning to identify alternative solutions, conclusions or approaches to opportunities.
- Ability to work under pressure and meet deadlines in a fast-paced creative environment
- Expertise in food, CPG and lifestyle productions
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $121,000.00 – $204,500.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/25/2024.